How to use the UGC creation rate calculator
How much content customers make on their own โ review photos, unboxing clips, tagged posts โ is a useful read on a campaign. This calculator returns the share of customers in scope who posted. That is a ratio against a denominator, not a growth figure, so the label states "customers who posted รท customers in scope".
Posts and creators are entered separately because one person often uploads several pieces. The rate is per person; the post count drives posts per 100 customers and posts per creator. Read together, they separate how many people joined in from how much each one contributed.
The target rate is optional, and no industry average is offered โ the spread across categories and price points is too wide for one to be useful. Enter your own goal instead and the tool works out the gap.
The extra creators figure is rounded up: target rate ร customers in scope is rounded to a whole person before your current creators are subtracted, so adding the number shown never leaves you just short of the target. If you already exceed the target, the label says so and the figure shows zero.
Frequently Asked Questions
One person often uploads several pieces, so the two numbers differ. The creation rate is per person, so it uses the creator count; the post count feeds posts per 100 customers and posts per creator.
It varies too much by category, price point, and how the request is made for a general benchmark to mean anything. This tool asserts none โ enter your own target and it works out how many more creators you need.
It rounds target rate ร customers in scope up to a whole person, then subtracts your current creators. Because it rounds up, adding the number shown never leaves you short of the target rate.