How to Use the QR Code Marketing Conversion Calculator
Printing a QR code on offline materials is only useful if you can estimate how many people will actually scan it, and how many of those go on to convert. This calculator multiplies your distribution count by the print/distribution cost per unit to get total spend, then applies your scan rate and conversion rate in sequence to estimate conversion revenue.
Scan rates vary a lot by medium: flyers, posters, and in-store table stands all perform differently, so using real data from a past campaign, when available, makes the estimate far more accurate.
If the resulting ROI looks low, resist the urge to simply print more. Instead, diagnose which stage is underperforming: a weak scan rate points to placement or design, while a weak post-scan conversion rate usually means the landing page itself needs work. Sometimes a small tweak like faster load time or a clearer offer noticeably lifts conversion.
Frequently Asked Questions
It varies by medium: flyers and posters typically see 1-5%, while in-store table stands can reach 5-15%. If you have data from a past campaign, use your actual measured rate for accuracy.
Rather than judging by ROI alone, check whether the drop-off happens at the scan stage or the conversion stage. A low scan rate points to placement or design issues; a low conversion rate points to the landing page.