How to use the QR campaign conversion calculator
In a QR code campaign a scan plays the same role a click plays online, which is why cost per scan and cost per conversion have to be read separately. Plenty of scans still means few conversions if people bounce off the landing page.
This calculator includes printing and production in the cost base. Flyers, posters and package printing are often the largest line in a QR budget, and leaving them out makes cost per scan look cheaper than it is. So printing cost and other campaign cost are entered separately, summed into total campaign cost, and both the cost-per-scan and cost-per-conversion labels state that printing is included. Enter 0 for printing if you want to see the media-only view.
Add pieces distributed and you also get a scan rate. One person can scan the same code several times, so the rate can exceed 100%; when it does, the result label says repeat scans are included. For conversions, tag the QR destination with its own tracking parameter so the traffic can be isolated before you count.
Frequently asked questions
QR redirect services and web analytics tools deduplicate and filter bots differently, so the two rarely match. Pick one as your source of truth and stay with it.
Check whether printing is in the total. Production is a one-off cost that scales with how many pieces you printed, so early in a campaign it lands heavily on a small number of conversions.