How to Use the Flyer Distribution Cost Calculator
Unlike digital ads, flyers don't come with click data, so it's hard to judge real performance. This calculator combines printing cost and distribution cost into a total, then compares it against expected purchasing customers (derived from quantity, visit rate, and purchase rate) to compute cost per acquired customer (CAC).
The math multiplies quantity by visit rate to estimate visitors, then multiplies visitors by purchase rate to get final purchasing customers. Dividing total cost by that customer count gives the real cost of bringing in one customer (CAC).
The resulting CAC is useful to compare against other channels like social ads or search ads. If flyer distribution's CAC is higher than other channels, consider re-targeting the distribution area or improving the flyer's design and copy.
Frequently Asked Questions
It varies a lot by industry, location, and flyer design/targeting, but typical offline flyer visit rates run around 0.5-3%. If you have past distribution data, use your actual measured rate for accuracy.
Yes — a lower CAC means you can acquire more customers with the same budget. Compare it against the CAC of other channels (social ads, search ads) to judge flyer distribution's relative efficiency.