How to Use the Earned Media Value Calculator
PR coverage, influencer collaborations, and viral social content don't cost ad spend directly, but you can estimate what it would have cost to buy the same reach through paid advertising. This calculator applies media-type-specific conversion rates to your impressions and engagements (likes, comments, shares) to calculate total Earned Media Value (EMV).
Press coverage carries higher credibility and a higher value per impression, while social posts and influencer content also factor in engagement to reflect real amplification.
EMV isn't a direct measure of revenue, but it's a useful way to translate campaign performance into a dollar figure for stakeholders and clients.
Frequently Asked Questions
EMV converts press coverage or social mentions earned without ad spend into the equivalent cost of buying the same impressions and engagement through paid advertising.
Comparing EMV against actual ad spend for the same period highlights cost efficiency. Since EMV is an estimate, present it alongside revenue attribution.