How to Price Instagram Sponsorships
The standard benchmark for Instagram sponsorship pricing is $100 per 10,000 followers, adjusted by engagement rate. High engagement means your audience is active and responsive — exactly what brands pay for. Accounts with 6%+ engagement can charge 1.5× the base rate, while low-engagement accounts may need to discount.
Micro-influencers (10K–100K followers) often command higher rates relative to their size because their audiences are more engaged and niche-specific. A 15K fitness influencer with 8% engagement can deliver better results for a sports brand than a 200K lifestyle account with 1% engagement.
These rates are ballpark figures. Real rates also depend on content format (feed post, Story, Reel), exclusivity, usage rights, and how competitive your niche is. Use this as a floor for negotiations.
Frequently Asked Questions
Take your last 10 posts. Add up likes + comments for each, divide by follower count, then average across all 10 posts. Multiply by 100 to get the percentage. Tools like Later and Sprout Social calculate this automatically.
Yes. Stories typically sell at 20–30% of a feed post rate due to their 24-hour lifespan. Reels with original content often command a premium (1.2–1.5× feed rates) for the production effort involved.