How to Use the Customer Review ROI Calculator
Review collection campaigns cost money through rewards and tools, so it's worth confirming they actually pay off in revenue. This calculator divides total campaign cost by reviews collected to get a cost-per-review, then applies the resulting conversion lift to your monthly product page visitors and average order value (AOV) to estimate added monthly revenue and ROI.
Conversion lift can be estimated by comparing conversion rate before and after reviews accumulated, or by using a category benchmark (commonly 3-10 percentage points).
A positive ROI means the added revenue outweighs the campaign cost. If it's negative, consider lowering your reward cost per review or focusing collection efforts on higher-priced products.
Frequently Asked Questions
Include review request emails/texts, rewards (discount codes, store credit), and any review management tool subscription fees — sum up everything spent on the campaign.
You may still be below breakeven. Lowering the reward cost per review, or focusing the campaign on higher-AOV products, typically improves ROI.