How to Use the Repurchase Cycle Predictor
Knowing when a customer is likely to buy again helps you send reminder marketing or discount offers at the right moment. This calculator uses total purchases and days since the first and most recent purchase to compute the average repurchase cycle, then applies it to estimate the next purchase date.
The average repurchase cycle is the total time from first purchase to most recent purchase, divided by (purchase count - 1). Adding this cycle to the most recent purchase date gives the predicted next purchase date.
Customers already past their predicted date are good priority targets for reminder campaigns, and prediction accuracy improves as more purchase history accumulates (5+ purchases).
Frequently Asked Questions
It means this customer is already past their typical repurchase window. Sending a reminder email or discount offer is an effective way to nudge a repeat purchase.
With only 2-3 purchases, the average cycle is less reliable. Accuracy improves as more purchase history accumulates.