๐Ÿš€์ œํ’ˆ ๋Ÿฐ์นญ ๋งˆ์ผ€ํŒ… ์˜ˆ์‚ฐ ๋ฐฐ๋ถ„ ๊ณ„์‚ฐ๊ธฐ

๋‹จ๊ณ„๋ณ„ PreยทLaunchยทPost ๋งˆ์ผ€ํŒ… ์˜ˆ์‚ฐ ์ ์ • ๋ฐฐ๋ถ„

์›

์ œํ’ˆ ๋Ÿฐ์นญ ์˜ˆ์‚ฐ ๋ฐฐ๋ถ„ ๊ณ„์‚ฐ ๋ฐฉ๋ฒ•

๋Ÿฐ์นญ ๋งˆ์ผ€ํŒ…์€ Pre-launch(์‚ฌ์ „ ๊ธฐ๋Œ€๊ฐ ์กฐ์„ฑ), Launch(์ถœ์‹œ ์ง‘์ค‘ ๋…ธ์ถœ), Post-launch(์ดˆ๊ธฐ ๊ตฌ๋งค์ž ๋ฆฌํ…์…˜) 3๋‹จ๊ณ„๋กœ ๋‚˜๋‰˜๋ฉฐ, ์ „๋žต ์œ ํ˜•์— ๋”ฐ๋ผ ๋ฐฐ๋ถ„ ๋น„์œจ์ด ๋‹ฌ๋ผ์ง‘๋‹ˆ๋‹ค.

์ธ์ง€๋„ ์ค‘์‹ฌ ์ „๋žต์€ Pre-launch 40%, Launch 45%, Post-launch 15%๋กœ ์‚ฌ์ „ ๊ธฐ๋Œ€๊ฐ ์กฐ์„ฑ์— ์ง‘์ค‘ํ•ฉ๋‹ˆ๋‹ค. ์ „ํ™˜ ์ค‘์‹ฌ ์ „๋žต์€ Pre-launch 20%, Launch 50%, Post-launch 30%๋กœ ์‹ค์ œ ๊ตฌ๋งค ์ „ํ™˜์— ์˜ˆ์‚ฐ์„ ๋” ์”๋‹ˆ๋‹ค. ๊ท ํ˜• ์ „๋žต์€ Pre-launch 30%, Launch 50%, Post-launch 20%๋กœ ๋ฐฐ๋ถ„ํ•ฉ๋‹ˆ๋‹ค.

์ด ๋น„์œจ์€ ์ผ๋ฐ˜์ ์ธ ๋Ÿฐ์นญ ์ „๋žต์˜ ํ‰๊ท ์น˜์ด๋ฏ€๋กœ ์ œํ’ˆ๊ตฐ, ์ฑ„๋„ ํŠน์„ฑ, ๊ฒฝ์Ÿ ์ƒํ™ฉ์— ๋”ฐ๋ผ ยฑ10%p ์ •๋„ ์กฐ์ •ํ•ด ์‚ฌ์šฉํ•˜๋Š” ๊ฒƒ์„ ๊ถŒ์žฅํ•ฉ๋‹ˆ๋‹ค.

์ž์ฃผ ๋ฌป๋Š” ์งˆ๋ฌธ

PreยทLaunchยทPost ๋‹จ๊ณ„๋Š” ๊ฐ๊ฐ ๋ฌด์—‡์„ ์˜๋ฏธํ•˜๋‚˜์š”?

Pre-launch๋Š” ์ถœ์‹œ ์ „ ๊ธฐ๋Œ€๊ฐ์„ ์กฐ์„ฑํ•˜๋Š” ๋‹จ๊ณ„, Launch๋Š” ์ถœ์‹œ ๋‹น์ผ๊ณผ ์งํ›„ ์ง‘์ค‘ ๋…ธ์ถœ ๋‹จ๊ณ„, Post-launch๋Š” ์ถœ์‹œ ํ›„ ์ดˆ๊ธฐ ๊ตฌ๋งค์ž ๋ฆฌํ…์…˜๊ณผ ๋ฆฌ๋ทฐ ํ™•์‚ฐ ๋‹จ๊ณ„์ž…๋‹ˆ๋‹ค.

์ธ์ง€๋„ ์ค‘์‹ฌ๊ณผ ์ „ํ™˜ ์ค‘์‹ฌ ์ „๋žต์€ ๋ฐฐ๋ถ„์ด ์™œ ๋‹ค๋ฅธ๊ฐ€์š”?

์ธ์ง€๋„ ์ค‘์‹ฌ์€ ์‚ฌ์ „ ๊ธฐ๋Œ€๊ฐ ํ˜•์„ฑ์ด ์ค‘์š”ํ•ด Pre-launch ๋น„์ค‘์ด ๋†’๊ณ , ์ „ํ™˜ ์ค‘์‹ฌ์€ ์‹ค์ œ ๊ตฌ๋งค ์ „ํ™˜์ด ํ•ต์‹ฌ์ด๋ผ LaunchยทPost ๋‹จ๊ณ„์— ์˜ˆ์‚ฐ์„ ๋” ์ง‘์ค‘ํ•ฉ๋‹ˆ๋‹ค.

๋ฐฐ๋ถ„ ๋น„์œจ์„ ๊ทธ๋Œ€๋กœ ๋”ฐ๋ผ์•ผ ํ•˜๋‚˜์š”?

์ด ๋น„์œจ์€ ์ผ๋ฐ˜์ ์ธ ๋Ÿฐ์นญ ์ „๋žต์˜ ํ‰๊ท ์น˜์ž…๋‹ˆ๋‹ค. ์ œํ’ˆ๊ตฐ, ์ฑ„๋„ ํŠน์„ฑ, ๊ฒฝ์Ÿ ์ƒํ™ฉ์— ๋”ฐ๋ผ ยฑ10%p ์ •๋„ ์กฐ์ •ํ•ด ์‚ฌ์šฉํ•˜๋Š” ๊ฒƒ์„ ๊ถŒ์žฅํ•ฉ๋‹ˆ๋‹ค.