📢Ad Budget Reach Calculator

Enter your ad budget and select a platform to estimate impressions, reach, and daily reach.

Know your reach before you spend

Launching a social media ad campaign without estimating your reach is like driving without knowing your destination. This calculator uses platform-average CPM rates to estimate how many impressions and unique people your budget can reach before you commit a dollar.

CPM rates vary by platform, audience, and season. General US averages: Instagram ~$7, Facebook ~$6, TikTok ~$4, YouTube ~$8. TikTok delivers more raw impressions per dollar; Instagram and Facebook typically convert better due to stronger targeting options.

Reach is estimated at 60% of impressions — accounting for the fact that the same person may see your ad multiple times. If you enter a campaign duration, you'll also see the daily average reach, useful for planning ad frequency.

Frequently Asked Questions

Is a lower CPM always better?

Not necessarily. A low CPM means more impressions per dollar, but if the audience doesn't convert, it's wasted spend. Balance CPM with click-through and conversion rates for your goal.

Can small budgets still be effective?

Yes. Even $50–100 can reach thousands of targeted people. Precise audience targeting and strong creative matter more than raw budget size at small scales.