📊Ad Platform CPM & CPC Comparison

Compare impressions and clicks from Meta, Google, and TikTok with the same ad budget

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Edit CPM and CPC rates with your actual campaign data for better accuracy.

PlatformCPM ($)CPC ($)
Meta
Google
TikTok

How to Use the Ad Platform Comparison Tool

This tool helps you compare how far your ad budget goes across Meta, Google, and TikTok. Impressions = Budget ÷ CPM × 1,000 and Clicks = Budget ÷ CPC.

The default rates are industry averages. Replace them with your actual campaign CPM and CPC from each platform's ad manager for more accurate comparisons. Rates vary significantly by industry, targeting, season, and campaign type.

Use impressions as your metric for brand awareness goals, and clicks for traffic or conversion goals. Remember that the platform with the most clicks isn't always the winner — pair this with your conversion rate and CPA to make the final call.

Frequently Asked Questions

Why does Google show more impressions at a lower CPM?

Google's Display Network typically has lower CPMs than social platforms because it serves ads across a vast inventory of websites. However, social platforms like Meta often offer better targeting precision, which can lead to higher conversion rates despite higher CPM.

Should I split my budget across platforms?

For most businesses, testing with 70–80% on your best-performing platform and 20–30% on a secondary one is a good starting point. Once you have conversion data for each, reallocate toward the lowest CPA.