📉Analyze funnel drop-off by stage

Calculate drop-off rate at each awareness-to-purchase stage

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How to Use the Marketing Funnel Drop-off Analyzer

Understanding where people leave your funnel — from impressions all the way to purchase — tells you where to focus marketing budget and effort. This calculator takes counts for impressions, clicks, leads, and purchases, computes conversion and drop-off rates at each stage, and identifies your biggest leak.

High drop-off at the click stage usually points to ad creative or targeting problems, high drop-off at the lead stage points to landing page or form UX issues, and high drop-off at the purchase stage points to pricing or checkout problems.

Fixing the biggest leak first is the most efficient way to raise overall funnel conversion.

Frequently Asked Questions

How do I fix the stage with the highest drop-off?

High drop-off at the click stage points to ad creative/targeting issues, at the lead stage to landing page/form UX issues, and at the purchase stage to pricing/checkout issues.

What order should I enter the stage counts in?

Impressions (or visits) should be the largest number, decreasing through clicks, leads, and purchases in that order.