How to Use the Cart Abandonment Recovery ROI Calculator
On average, 60-80% of shoppers who add items to their cart never complete checkout. Remarketing tactics such as reminder emails, retargeting ads, and discount codes can shave a few percentage points off that abandonment rate, but it's hard to know how that translates into actual return on spend. This calculator takes your monthly carts created, current abandonment rate, target reduction, average order value (AOV), and remarketing budget, and calculates recovered orders, added revenue, net profit, and ROI in one step.
The math is straightforward: recovered orders are estimated as monthly carts × reduction (percentage points), then multiplied by AOV to get added revenue. Subtracting your remarketing cost from that revenue gives net profit, and dividing net profit by cost gives ROI. An ROI above 100% means you're earning back more than double what you spent on remarketing.
Setting an overly optimistic reduction target can throw off your projections, so it's best to start with a conservative industry-average figure of 3-5 percentage points, run the campaign, then recalculate using your actual results.
Frequently Asked Questions
Remarketing tactics like reminder emails, retargeting ads, and discount codes typically cut abandonment by 3-10 percentage points. If this is your first campaign, start conservative at around 5 points and adjust based on results.
It means recovered orders aren't covering your remarketing spend. Try narrowing your ad targeting, switching from discounts to lower-cost incentives like free shipping, or focusing on customer segments with a higher average order value.