How to use the cart abandonment rate calculator
Cart abandonment rate is (carts created โ checkouts completed) รท carts created. It measures shoppers who got as far as adding an item and then walked away at checkout, so it shows how many already-interested buyers you lose before spending anything on more traffic.
The same store gets different numbers session based and user based. If one person builds a cart on three visits and buys on the third, the session view records two abandonments and the user view records none. Check which basis your analytics report uses and pick the matching option here.
Adding an average order value multiplies it by the abandoned carts to show the revenue left behind. The recovery rate field is yours to fill from your own reminder campaigns, since it swings widely by industry and channel. Leave either field blank and that result row is hidden instead of guessed.
Frequently asked questions
Normal ranges differ a lot by category. Comparing against your own prior month on the same basis, and looking at where people drop inside the checkout flow, tells you more than the absolute number.
No. That figure is a ceiling that assumes every abandoned cart would have checked out. The realistic number is closer to the row that applies your recovery rate.