How to use the video production cost per view calculator
The cost per view this tool produces is a different metric from the bid CPV in your ad platform. Ad CPV divides media spend by views; this divides what it cost to make the video by the views it earned. That means it works on organic videos with no media behind them, and adding the two together shows the true all-in cost of one view.
Put only production money in the cost field: concept, shoot, edit, talent and music. Leave media spend out. If the same cut ran on several channels, add the view counts together for total views.
Cost per 1,000 views is simply the displayed cost per view multiplied by 1,000, so the two figures always agree on screen. Enter a target cost per view and the calculator rounds up the total views required to reach it, then shows how many more views that is from where you are now. Because it rounds up, hitting the view count shown lands at or below your target cost per view rather than just above it. No category benchmark is supplied, so set the target yourself.
Frequently asked questions
That mixes ad CPV with production CPV. Calculate them separately and add the results, so you can see which side is the inefficient one.
Pick a fixed point such as 30 or 90 days after publishing and use it for every video. Older videos accumulate views, which makes their cost per view look lower.