How to Use the Subscription Price Hike Churn Calculator
Raising your subscription price increases revenue per user, but it also drives some subscribers to cancel - so whether a price hike actually grows total revenue isn't obvious until you run the numbers. This calculator takes your current subscriber count, current price, new price, and an expected churn rate (as a scenario), and compares revenue before and after the increase.
The math: revenue after the increase (remaining subscribers × new price) is compared against revenue before (subscribers × current price). Remaining subscribers is your current count minus the expected churn. A positive revenue change means the price increase outweighs the churn loss; a negative one means churn loss wins out.
Without real data, churn is hard to predict precisely, so it's best to run three scenarios - optimistic, neutral, and pessimistic - and find a price increase that still holds up in the worst case.
Frequently Asked Questions
As a rough industry benchmark, a 10% price increase often raises churn by about 3-7 percentage points. Past price-change history, surveys, or an A/B test give the most accurate number - use this calculator to compare a few churn scenarios side by side.
Yes. Even if projected revenue rises, an excessively high churn rate can damage word-of-mouth and reviews over time. Weigh not just the revenue number but also who's leaving - are they your most valuable customers?