How to use the seasonal promotion sales target calculator
Planning a seasonal sale starts with two numbers: how much you take off, and how many units you expect to move. Enter the regular price, the discount percentage, and your target volume, and the calculator shows the discounted unit price first, then multiplies that displayed price by the target volume to produce the revenue target. Because the multiplication uses the price shown on screen, checking the math by hand gives the same figure.
Revenue given up is regular-price revenue minus the promotional revenue target โ the money you trade away in exchange for volume. Add a cost per unit and you also get gross profit and the margin left on each discounted unit; leave the cost blank and both profit rows stay hidden.
This tool does not predict how much extra volume a discount will generate. Price elasticity differs by product, category, and season, so the target volume stays an input you set from your own past promotions. Fulfillment, marketplace fees, and ad spend are not included either, so real take-home profit is lower than the gross profit shown here.
Frequently asked questions
The discounted unit price drops, so the same volume produces a smaller revenue target. To hold revenue flat you have to sell proportionally more units. This calculator does not estimate how much volume a discount adds, so you enter the target volume yourself.
The discounted unit price has fallen below your unit cost, so every extra unit adds to the loss. Lower the discount or re-check the cost figure you entered.