How to Use the Push Notification CTR Predictor
Push notification click-through rates vary widely depending on message type and send time. This calculator multiplies your segment size and base CTR by a message-type multiplier and a send-time multiplier to estimate the predicted CTR, then applies your conversion rate to estimate predicted conversions.
Message types are split into general announcements (baseline), discount/promo (1.4x), and personalized recommendations (1.8x), while send time is split into morning commute, lunch, evening, and late night, each with its own multiplier. For example, a 3% base CTR with a personalized message sent in the evening becomes roughly 3% × 1.8 × 1.3, or about 7%.
These multipliers reflect general industry patterns, so as your own send history builds up, swap in your actual average CTR for a more accurate forecast. Use it before sending to gauge expected engagement and plan campaign size or budget accordingly.
Frequently Asked Questions
Personalized recommendations tend to click much better than generic announcements because they match user interest, while discount or promo messages fall in between due to their immediate incentive. Once you have your own data, swap in your actual base CTR for more accuracy.
The same message performs differently depending on when users are most likely to check their phone — evenings tend to see higher engagement while late night typically sees less app activity. Pick the time window that matches when your audience is actually active.