How to use the pop-up store conversion calculator
Foot traffic alone does not tell you whether a pop-up shop worked. What matters is how many of the people who walked in actually bought something. Enter visitors and purchases to get the visitor conversion rate, then add an average purchase amount and your total operating cost to see revenue and cost per visitor.
Visitor conversion rate is purchases divided by visitors. If you count entries at the door, one person who comes back later is counted twice, while a single shopper who pays twice pushes purchases above the visitor count. In that case the rate goes above 100% and the result label says so.
Operating cost should include rent, buildout, staffing and fixtures. Comparing cost per visitor and cost per purchase against your average purchase amount shows whether the pop-up paid for itself in sales or was really an investment in brand experience. Conversion rates vary widely by category, location and length of run, so compare against your own previous pop-ups or permanent stores rather than a generic benchmark.
Frequently asked questions
Use total entries from a door counter or sensor. If re-entry is common, the same person is counted several times, which makes the conversion rate look lower than it really is.
Yes, but the result labels are written in terms of purchases. If you enter buyers, read the results on a per-buyer basis and do not mix the two definitions in one calculation.