How to Use the Marketing KPI Achievement Calculator
Instead of manually calculating performance against goals for every monthly or quarterly report, enter your target/current ROAS, conversions, and campaign duration into this calculator to get ROAS achievement, conversion achievement, and time progress all at once.
The key is comparing conversion achievement against time progress. For example, if 15 of 30 campaign days have passed (50% time progress) and conversion achievement is 55%, you're ahead of pace; if it's 40%, you're falling behind. Checking the required daily pace for the remaining period tells you exactly how many more conversions per day you need to hit your target.
Including these figures in your reports makes it easy to share goal status with your team, and catching a pacing gap early lets you decide sooner whether to raise budget or refresh creative.
Frequently Asked Questions
Time progress shows how much of the campaign period has passed, while conversion achievement shows how much of the goal you've reached. If conversion achievement trails time progress, you're behind pace and should act early.
That means you've already hit your target conversions. In that case the calculator shows 0, and you can consider reallocating remaining budget to other campaigns or raising your target for the next period.