How to use the leads per content piece calculator
Content built to capture leads should be measured by how many leads one piece brings in, not by how much you published. Enter pieces published and the leads from the same period to get leads per piece, then add production cost for cost per lead and cost per piece.
Pieces and leads must cover the same period. Content keeps generating leads for months after it goes live, so dividing this month's leads by this month's new pieces credits older content to the new work. Grouping by quarter, or tracking leads per individual asset, gives a truer figure.
Add a lead target and the calculator rounds up the number of pieces required at your current leads per piece. You cannot publish 0.4 of an article, and rounding up means publishing the number shown will not fall short of the target you entered. It then shows how many extra pieces that is beyond what you have already published. The math uses the leads-per-piece figure displayed on screen, so you can multiply it out and check. Remember that results vary widely by topic and format.
Frequently asked questions
Pick one definition, such as form fills, gated downloads or inbound enquiries, and keep it the same across the period. Counting only qualified leads lowers the number but tracks sales outcomes more closely.
Because content ships in whole pieces. Rounding up means the count shown reaches the lead target you entered rather than landing just under it.