Price your digital product with confidence, not guesswork
Creating an eBook or template is the easy part — deciding what to charge is where most creators get stuck. Pricing too low means your time goes uncompensated, while pricing too high can kill demand before it starts.
This calculator factors in your total production cost (including your time, tools, or outsourcing), the number of units you expect to sell, your target profit margin, and the platform's fee. It reverse-engineers a selling price that hits your margin after the platform takes its cut.
For example: $500 production cost, 100 units sold, 40% margin, 10% platform fee — the calculator recommends a price of around $9.26 per unit, netting you about $334 in profit.
Common platform fees: Gumroad ~10%, Etsy ~6.5%, Payhip 5% (free plan), Shopify 2% (basic plan). Use whatever matches your chosen storefront.
Frequently Asked Questions
Ideally both. Use cost-based pricing as your floor — the minimum you must charge to break even — and value-based pricing as your ceiling based on what customers are willing to pay.
If sales are low, try adjusting price before cutting it drastically. Sometimes a higher price signals higher quality. A/B test two price points to see what converts better.