How to Estimate Your Blog's AdSense Revenue
AdSense revenue comes down to three numbers: Visitors × CTR × CPC. CTR (click-through rate) is the percentage of visitors who click an ad, and CPC (cost per click) is the amount an advertiser pays for each click. With those three inputs, you can project daily, monthly, and annual revenue.
Typical blog CTRs range from 1-3%. CPC varies widely by niche — finance, insurance, and legal content can command $1-$5 or more per click, while general lifestyle content typically earns $0.10-$0.50. Increasing your CPC through niche selection often has a bigger impact than simply growing traffic.
This calculator gives you an estimate. Google AdSense applies invalid click filtering, adjusts for geographic ad demand, and rates fluctuate seasonally. Treat this as a planning tool to evaluate which growth levers — traffic, CTR, or CPC — will move the needle most for your blog.
Frequently Asked Questions
Place ads within the content body or near the top of the page. Auto ads can optimize placement automatically. Avoid cramming too many ads — Google's Better Ads Standards penalize cluttered pages, and excessive ads reduce user trust and return visits.
At 333 visitors/day, 2% CTR, and $0.50 CPC, you'd earn about $100/month. Doubling either traffic or CPC doubles revenue proportionally. High-CPC niches at the same traffic level can easily earn $300-$500/month.