How to Use the Ad Creative Format Performance Comparison Calculator
CTR and conversion rate can differ substantially by creative format, text, image, or video, even at the same impression volume. This calculator applies your CTR and conversion rate for each format to a shared impression count and average order value, then compares the estimated revenue across all three to identify the strongest performer.
Video creatives tend to have higher CTR and conversion rates on average, but they also cost more and take longer to produce. Text ads are quick and cheap to make but often underperform. Image creatives usually land somewhere in between.
Since this calculator only compares revenue, factor in production cost when making your final decision. The format with the highest revenue isn't always the most profitable once you account for what it costs to make. If you have real campaign data, use your actual CTR and conversion rates instead of the placeholder benchmarks for a more reliable comparison.
Frequently Asked Questions
The placeholder values reflect general industry benchmarks. Actual performance varies a lot by industry and campaign, so using your own account data will give a more accurate comparison.
Not necessarily. Video tends to have higher CTR and conversion rates on average, but it also costs more and takes longer to produce. Weigh the revenue comparison here against production cost before deciding.