Why brand color consistency matters
Even with an official brand guide, individual team members often pick slightly different shades on their own. If the website, app, print materials, and social content each use a subtly different red or blue, the brand identity feels blurred and can come across as less trustworthy. Color consistency has just as direct an effect on brand recognition as the logo or typography does.
Enter your official brand color list and your actual-use color list, each comma-separated, and this calculator computes what percentage of the colors in use exactly match the official palette, then shows a consistency score with an A–D grade. The mismatched colors are listed too, so you can see immediately what to replace or add to the palette.
Frequently Asked Questions
It's the percentage of colors in your actual-use list that exactly match a color in your official brand palette.
Find the unofficial colors and replace them with the closest official palette color, or formally add the new color to the palette if it's genuinely needed.