What you actually keep on a marketplace sale
Selling on a marketplace, the listed price is not what reaches your bank. The platform takes a referral fee (its commission on the sale), sometimes a separate payment processing fee, and often a fixed fee per order. What remains is your payout. Subtract your item cost and any shipping you cover, and you finally have net profit. The table breaks the whole chain down line by line with each line as a share of the price.
This page does not supply the rates. Referral rates differ by marketplace, by product category, by seller tier and by promotional program, and they get revised. Enter the rates from your own seller-center fee schedule or settlement statement. If your marketplace bundles payment processing into the referral fee, leave the processing rate at 0 so you do not double-count it.
Fulfillment fees, storage fees, advertising, coupons and return shipping are not included here, so real margins usually land lower. A simple way to account for ads is to divide one month of ad spend by units sold and add that amount to the item cost line.
Written as of September 2026. Use this as a planning view and reconcile against your marketplace settlement report; talk to your accountant about how the fees are recorded.
Frequently asked questions
Every marketplace publishes a fee schedule in its seller center, and your settlement statement shows what was actually charged. Dividing one month of fees by that month of sales gives you the effective rate to enter here.
Only if your marketplace bills them separately. Many platforms quote a single all-in commission that already covers card processing - in that case put it all in the referral line and leave processing at 0.